WALT DISNEY-THE INTERNATIONAL ENTERTAINER
Question 1. What were the reasons behind Disney’s decision to open a theme park in Paris?
There were a number of reasons behind Disney’s decision to open a theme park in Paris, like: Paris was a major tourist destination and was centrally located with excellent transportation links with the rest of Europe. There were 17 million within four hours’ drive and 109 million within six hours drive from Paris.
Question 2. What were the reasons behind the losses that were suffered by Euro Disneyland?
Keeping the huge success of Tokyo Disneyland in mind, Disney decided to take 49 percent ownership stake in Euro Disneyland. Disney suffered losses by Euro Disneyland because even before the signing of the agreement as the announcement of the Euro Disneyland project was greeted by slogans from media and people who viewed the park as a cultural Chernobyl, a horrifying step towards world homogenization and a step towards cultural imperialism.
Additionally, following the US Disneyland culture, during the first month 3000 employees left Euro Disney citing language, Long hours and hectic work as the main reasons. Moreover, failing to anticipate the breakfast facilities, greatly fluctuating of European currencies, prohibiting alcohol policy and failing to attract more visitor than us Disneyland, Euro Disney’s suffered a loss over half a billion dollars.
Question 3. In the background of Euro Disneyland experience what you could predict about the fortunes of Hong Kong Disneyland?
After suffering a big loss Disney had restated their business with some new a big loss Disney had restated their business with some new dimension and policy. These changes worded for Disney and it got reflected in the rising number of visitor.
However, after a new beginning Disney decided to open a theme park in Hong Kong, which attract the highest number of tourist in Asia.
Though there are many its and buts involved in the success of the park but I may predict that after the experience of Euro Disneyland the might never fall and cope with the visitors demand to success in the near future.
Question 4. If you would have been in the top management of Disney,then whether you would have gone for setting up of the park in Shangai or some location in india?
This is very difficult to say easily whether I would have gone for setting up of the park in Shangai or some location in India if I would have in the top management of Disney.
However, by gathering some knowledge from this article I should not do this because the visitor from the outside of Asia might not wish to come in Shangai or some location in India because of high rate of travel cost rather they will visit their nearest one. Moreover, the expenses to set up a park and maintenance cost would be higher than the income and Disney might suffer a big loss. Another issue is that, majority of the South Asian tourist are not very affluent. This could be another considering matter.These would be the reason not to set up of the park in Shangai or some location in India